PeopleShock

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$24.99

Based on in-depth interviews with over 150 business leaders and experts, PeopleShock by Tema Frank combines case studies, data and actionable advice to help organizations succeed in the new economy.

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SKU: 9780969873730 Category: Tags: , ,

Description

Despite huge technology investments, customer satisfaction is going down, not up. In PeopleShock, customer experience and digital marketing pioneer Tema Frank shows you how to use a new ‘3P Profit Formula’ to thrive in a hyper-competitive world:

• Promise – How to develop one that inspires staff and customers.
• People – How to connect effectively with people inside and outside your organization.
• Process – What to change internally to deliver on a promise of great customer experiences externally.

Based on in-depth interviews with over 150 business leaders and experts, PeopleShock combines case studies, data and actionable advice to help organizations succeed in the new economy.

Additional information

Weight 430 g
Dimensions 6 × 9 × 0.625 in
Pages

315

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